Grando plc raised its price from £12.60 to £14.10 due to compliance costs. This response is an example of?

The situation described, where Grando plc has raised its price solely due to compliance costs, exemplifies the concept of "mere compliance." This term refers to actions taken by a business that are in direct response to regulatory requirements or compliance obligations, rather than strategic market maneuvers aimed at maximizing profits or segmenting the market.

In this case, the price increase is not driven by an intention to enhance profitability through market strategies such as profit maximization or market segmentation. Instead, it is a direct reflection of the need to cover the increased costs associated with compliance. Compliance costs can arise from various regulatory changes, such as new safety standards, environmental regulations, or industry-specific mandates, which necessitate businesses to adjust their pricing structures to sustain operations.

While market adjustment, profit maximization, and market segmentation are all valid terms within the context of pricing strategies, the specific action taken by Grando plc highlights a reactive measure to fulfill legal obligations rather than a proactive strategy to improve competitive advantage or profitability.